Nth Degree Trade Show and Event Marketing and Management Blog

D'Anna Hurley

As Nth Degree’s Marketing Project Manager, D'Anna embraces all things marketing, all things sales and all things related to growing the business. D'Anna in a few words: Strong character. Determined Doer. Animal Rescuer. Inquisitive. Never stop learning. Go Noles. Called to creativity. Always present. Astute. Seek better ways. Master at multitasking. Unofficial family chef.
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Recent Posts

Favorite New York Eats for Entertaining Clients…or Escaping

Posted by D'Anna Hurley on Jun 20, 2017 3:30:00 PM

Maybe it’s because #SFFS17 is around the corner or perhaps it’s just my love of food destinations, but NYC is calling to me this week. I also came across this list from Travel and Leisure with Phoenix, AZ as having the #1 pizza in the country based on reader votes. Really?

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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Travel

10 Things to Consider When Budgeting Trade Show Display Installation & Dismantle (I&D)

Posted by D'Anna Hurley on Jun 8, 2017 2:34:37 PM

Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.

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Topics: Exhibitor Rules, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting

Applying Interactive Learning to Your Exhibit Strategy

Posted by D'Anna Hurley on Apr 19, 2017 3:48:49 PM


Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company. 

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Topics: Trade Shows, Events, Trade Show Exhibitor, Trade Show Displays, Audience Engagement

From Football and Food to Entertaining Fans in Houston

Posted by D'Anna Hurley on Jan 31, 2017 2:46:58 PM

As an Atlanta transplant, I can’t help but feel more and more excited as we inch closer to #SB51 to watch the Falcons bring home a win. Rather than spend these last few days of work analyzing my football square picks or planning my party menu (okay, I will share just one recipe I’m making – and yes, it has bacon), I am trying to channel my enthusiasm into something well, productive.  

Aside from football fans seeking good food and Texas-sized fun, many #eventprofs and #tradeshowprofs are in Houston to entertain the masses with events and experiences like the NFL Experience Driven by Genesis at the George R. Brown Convention Center. With this in mind, below are some practical tips and some decadent recommendations for filling your bellies and your time.

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Topics: Trade Shows, Events, Trade Show Travel, Audience Engagement

Top 10 Mistakes Trade Show Managers Make in Europe and How to Avoid Them

Posted by D'Anna Hurley on Dec 16, 2016 3:30:00 PM

Inflation, soaring energy prices and the stress of exhibiting across the pond may leave some trade show managers feeling anxious, but with a little ingenuity and some advanced planning your trade show or trade fair experience in Europe will go smoothly. Norbert Hültenschmidt, Nth Degree’s European Manager, has zeroed in on the top 10 mistakes that trade show managers often make in Europe and, more importantly, how to avoid them during your next event.

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Topics: Exhibitor Rules, Trade Shows, Trade Show Travel, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting

Leave Your Trade Show Displays to us – New Orleans is Calling

Posted by D'Anna Hurley on Nov 9, 2016 3:14:00 PM

I love NOLA – it’s the food (don’t you know me at all by now), the music wafting through the streets, the people, the culture, the trade shows and events. Wait, what? Ok, so when you think of New Orleans, trade shows are not the first thing to come to mind, but for us #tradeshowprofs and #eventprofs it’s a destination we will likely visit for work sooner or later. I know – boo, who wants to work when you can listen to Jazz, hang with the vibrant locals and discover culinary delights?
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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D

Trade Show Displays for the Time-Deficient Attendee

Posted by D'Anna Hurley on Oct 19, 2016 11:15:00 AM

My name is D’Anna and I am #obsessed with Outlook reminders. Not only do I rely on this helpful tool to stay on-task with my busy schedule, but I am constantly snoozing and rescheduling the reminders for other A-list items or when I’m sure I will have more time. Reminders to write this very post appeared 3 times before I got started!

My point is that as busy professionals, our time is so valuable and we are stretched thin. Trade show attendees are no different. Sure, they committed time and money to attend the trade show and maybe they even opened your pre-show email invite, but that doesn’t guarantee they will make their way to your booth once on site, or that they will absorb the message you have worked tirelessly to communicate to them.  

Below are 5 tips on ways to respect the time of the attendees that do make it to your booth, and how to extend your reach beyond your trade show display for further engagement.

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Topics: Trade Shows, Trade Show Growth, Trade Show Exhibitor, Trade Show Displays

Southern California: Trade Show Growth, Foodies and Palm Trees

Posted by D'Anna Hurley on Sep 26, 2016 3:03:37 PM

 



Southern California has grown into a huge trade show and convention market with trade shows like E3 Expo and Natural Products Expo West drawing in huge crowds. In fact, Southern California hosts 21 of the top 250 US trade shows and conventions according to TSNNs annual list that ranks trade shows based on net square footage. That is nearly 9% of all the shows on the list. As a trade show exhibitor or industry veteran, this is likely not groundbreaking news, but at Nth Degree, we’ve seen our work grow more and more each year in this market so it’s worth paying attention to.

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Topics: Trade Show Labor Management, Trade Show Travel, Trade Show Growth

Trade Show Budgeting and ROI Resources with Help from My Left-Brained Colleagues

Posted by D'Anna Hurley on Sep 9, 2016 3:30:00 PM

INTRODUCTION:

Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.

But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.

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Topics: Trade Shows, Install and Dismantle, I&D, Trade Show Budgeting

Exhibiting AND Eating Through Boston

Posted by D'Anna Hurley on Jul 28, 2016 10:01:47 AM

As part of the #tradeshowprofs club, I would like to say that my comprehension of exhibitor rules and regulations in the great city of Boston is on point – it’s not. I would fail this test. Luckily, I have
Nth Degree’s Boston trade show services team to keep me in check and help me share this knowledge with you fine folks. Things I do know: your trade show booth is a precious asset; you’ve spent months working with trade show vendors, your exhibit designer and the show association; you really, really don’t want anything to go wrong.

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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, EAC, Install and Dismantle, Union Rules and Regulations, I&D