If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!
Nth Degree Trade Show and Event Marketing and Management Blog
Full disclosure: I’m an eager (and slightly tense) bride-to-be, so this post is mildly self-serving and inspired by my personal life. My lunch hours are spent researching ideas that will help give our guests an #eventexperience worthy of their time and money to travel and celebrate with us. Through countless hours thinking about my guests and ways in which to make them feel welcome and show them an amazing time, I realized the same thought and detail can (and should) be applied to a B-to-B event. After all, we all want to have memorable and happy experiences whether it’s breaking it down on a wedding dance floor or socializing with like-minded #professionals.
Nth Degree and Zenith LaborNet Join Forces to Become Largest Trade Show Labor Contractor
Combined Teams Will Serve Customers with Industry-Leading Exhibitor-Appointed Labor Force
Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.
According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."
We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.
Summer is quickly coming to an end and with that, college graduates are starting to face reality and are polishing their resumes in anticipation of applying for their first “real” jobs. It’s likely this group of millennials is eager and full of expectations as to what this first job out of college will look like (and yes, images of ping pong tables and weekly happy hours are likely dancing in their heads).
Maybe it’s because #SFFS17 is around the corner or perhaps it’s just my love of food destinations, but NYC is calling to me this week. I also came across this list from Travel and Leisure with Phoenix, AZ as having the #1 pizza in the country based on reader votes. Really?
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company.