Nth Degree Trade Show and Event Marketing and Management Blog

D'Anna Hurley

As Nth Degree’s Marketing Project Manager, D'Anna embraces all things marketing, all things sales and all things related to growing the business. D'Anna in a few words: Strong character. Determined Doer. Animal Rescuer. Inquisitive. Never stop learning. Go Noles. Called to creativity. Always present. Astute. Seek better ways. Master at multitasking. Unofficial family chef.
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Recent Posts

Live at #E32019 - Wind Down at a Great Local Spot

Posted by D'Anna Hurley on Jun 11, 2019 8:58:36 PM

Hi #TradeShowProfs. if you're in LA right now for #E32019 and need a great spot to grab a bite or wind down after a long day, check out our latest post to learn more about Industriel Urban Farm Cuisine near the LACC. Enjoy!

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Topics: Trade Shows, Trade Show Travel, Trade Show Exhibitor

4 Potential In-Booth Activity Pitfalls and How to Avoid Them

Posted by D'Anna Hurley on Mar 1, 2019 10:47:00 AM

If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!

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Topics: Trade Shows, Trade Show Exhibitor, Trade Show Displays, Attendee Learning & Content, Audience Engagement

4 Wedding Planning Tips to Apply to your Next B-to-B Event

Posted by D'Anna Hurley on Jan 11, 2019 10:20:00 AM

Full disclosure: I’m an eager (and slightly tense) bride-to-be, so this post is mildly self-serving and inspired by my personal life. My lunch hours are spent researching ideas that will help give our guests an #eventexperience worthy of their time and money to travel and celebrate with us. Through countless hours thinking about my guests and ways in which to make them feel welcome and show them an amazing time, I realized the same thought and detail can (and should) be applied to a B-to-B event. After all, we all want to have memorable and happy experiences whether it’s breaking it down on a wedding dance floor or socializing with like-minded #professionals.

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Topics: Events, Audience Engagement, Event Management, Event Planning, F&B

5 Questions Tradeshow Exhibitors Should Ponder for Annual Planning (Industry Specific)

Posted by D'Anna Hurley on Dec 5, 2018 10:21:43 AM
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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting, Exhibit Design

Nth Degree and Zenith LaborNet Join Forces to Become Largest Trade Show Labor Contractor

Posted by D'Anna Hurley on Nov 30, 2017 4:45:00 PM

Nth Degree and Zenith LaborNet Join Forces to Become Largest Trade Show Labor Contractor
Combined Teams Will Serve Customers with Industry-Leading Exhibitor-Appointed Labor Force

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4 Tips for Managing Workloads When Traveling for Trade Shows and Events

Posted by D'Anna Hurley on Oct 4, 2017 11:00:00 AM

Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.  

According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."

We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.

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Topics: Trade Shows, Events, Trade Show Travel

Exhibit, Eat, Repeat – 10 Las Vegas Restaurants for Trade Show Road Warriors

Posted by D'Anna Hurley on Sep 13, 2017 3:30:00 PM

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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Travel, Trade Show Exhibitor

5 Essential Tips for Working with Multi-Generational Teams

Posted by D'Anna Hurley on Aug 25, 2017 3:00:00 PM

Summer is quickly coming to an end and with that, college graduates are starting to face reality and are polishing their resumes in anticipation of applying for their first “real” jobs. It’s likely this group of millennials is eager and full of expectations as to what this first job out of college will look like (and yes, images of ping pong tables and weekly happy hours are likely dancing in their heads).

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Topics: Trade Shows, Events

Favorite New York Eats for Entertaining Clients…or Escaping

Posted by D'Anna Hurley on Jun 20, 2017 3:30:00 PM

Maybe it’s because #SFFS17 is around the corner or perhaps it’s just my love of food destinations, but NYC is calling to me this week. I also came across this list from Travel and Leisure with Phoenix, AZ as having the #1 pizza in the country based on reader votes. Really?

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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Travel

10 Things to Consider When Budgeting Trade Show Display Installation & Dismantle (I&D)

Posted by D'Anna Hurley on Jun 8, 2017 2:34:37 PM

Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.

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Topics: Exhibitor Rules, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting