Nth Degree Trade Show and Event Marketing Blog

Ian Mcgonnigal

Recent Posts

Virtual Event Measurement

Posted by Ian Mcgonnigal on Jul 21, 2020 12:00:00 PM

During this time, when virtual events have taken center stage, event professionals are starting to assess the impact of this change on their business and marketing opportunities. From the feedback I've received so far, virtual events have attracted larger audiences, but these audiences have been reluctant to engage with the content and each other. Also, while some virtual events require a lower investment than physical events, their impact on the pipeline, and ROI, appears limited – at least in the short term.

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Topics: Events, Attendee Learning & Content, COVID-19

5 Ways to Nail a Virtual Event

Posted by Ian Mcgonnigal on May 12, 2020 9:09:07 AM

In a matter of weeks, our society has had to pivot from physical to virtual; we’ve been unexpectedly thrust into a world of new technology.  Our meetings, classes, family dinners, concerts, and game nights with our friends are now all virtual. We are living our lives at home, in front of a webcam with our families and roommates in close proximity.

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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19