Nth Degree Trade Show and Event Marketing Blog

Creating Connections through Smaller Events

Posted by Lisa Ramsey, Vice President - Client Services on Jul 28, 2020 12:00:00 PM

Many of us thought that by now things would slowly be getting back to normal. Unfortunately, we are still seeing COVID-19 make its rounds throughout the U.S., which means events will most likely be substantially affected for the remainder of the year.

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Topics: Attendee Learning & Content, Audience Engagement, Event Management, COVID-19

Virtual Event Measurement

Posted by Ian Mcgonnigal on Jul 21, 2020 12:00:00 PM

During this time, when virtual events have taken center stage, event professionals are starting to assess the impact of this change on their business and marketing opportunities. From the feedback I've received so far, virtual events have attracted larger audiences, but these audiences have been reluctant to engage with the content and each other. Also, while some virtual events require a lower investment than physical events, their impact on the pipeline, and ROI, appears limited – at least in the short term.

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Topics: Events, Attendee Learning & Content, COVID-19

Learning in a Digital World

Posted by Bree LaBollita, Director, Content and Learning Services on Jun 8, 2020 3:15:09 PM

The shift from in-person learning to digital requires a different strategy and approach. Let’s take a look at some of the ways we’re approaching learning in a virtual setting and the tactics we’re brainstorming to keep the audience engaged.

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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning

Live Events Accomplish More

Posted by Rachael Casey on May 28, 2020 3:03:57 PM

We’re living in extraordinary times. No roadmap. No contingency plan. I think we can all agree that the changes are uncomfortable and have disrupted the natural flow of our everyday lives. For those of us in the events industry, this is more than a disruption — it’s an upheaval of our businesses and plans we’ve been working on for months. As we scramble to get creative and come up with new ideas to ensure success for our clients, we’re also wondering if this is this the new normal. Are live events going to be a thing of the past? I don’t think so; in fact, I think they will evolve into something even better than before.

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Topics: Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19

5 Ways to Nail a Virtual Event

Posted by Ian Mcgonnigal on May 12, 2020 9:09:07 AM

In a matter of weeks, our society has had to pivot from physical to virtual; we’ve been unexpectedly thrust into a world of new technology.  Our meetings, classes, family dinners, concerts, and game nights with our friends are now all virtual. We are living our lives at home, in front of a webcam with our families and roommates in close proximity.

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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19

Wait, What Just Happened? How Event Value Propositions are Changing Due to Covid-19

Posted by Robert Lowe on May 7, 2020 2:45:03 PM

COVID-19 caught the world by surprise, forcing countries to close down industry, severely limit travel, and make a host of changes they never could have foreseen. These choices will be studied, second-guessed, and scrutinized for many years. We may never see a clear picture on which decisions were incontestably correct and which were undeniably wrong. But there is one reaction, specifically in the B2B events world, that I think needs to be reviewed now, before it is too late. 

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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19

4 Potential In-Booth Activity Pitfalls and How to Avoid Them

Posted by D'Anna Hurley on Mar 1, 2019 10:47:00 AM

If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!

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Topics: Trade Shows, Trade Show Exhibitor, Trade Show Displays, Attendee Learning & Content, Audience Engagement

7 Things to Consider Before Launching a Call for Speakers

Posted by Rachel Perry on Jan 5, 2018 3:09:34 PM

After spending a few years curating content for your event, it has gained traction to the point where people are vying for a spot on the agenda. Does this sound familiar? Nice work! Now that you’ve reached this important milestone, what should you do? You launch a Call for Speakers, of course.

A Call for Speakers (CFS) is an open invitation to your community to submit a proposal to speak at your event. This process is critical to ensuring your content measures up to attendee expectations. Therefore, it needs to be carefully planned and executed—a strategy most event planners are familiar with. In the spirit of being prepared, here are 7 things to think about before launching a CFS. 

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Topics: Events, Attendee Learning & Content

6 Steps to Create an Engaging Panel Discussion

Posted by Rachel Perry on Nov 1, 2016 1:29:00 PM

Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth (or the desire) to prepare a solo presentation. A panel discussion can provide a wealth of information - but if not prepared well, it can become a major waste of time for your audience.

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Topics: Events, Attendee Learning & Content, Audience Engagement