Nth Degree Trade Show and Event Marketing and Management Blog

4 Wedding Planning Tips to Apply to your Next B-to-B Event

Posted by D'Anna Hurley on Jan 11, 2019 10:20:00 AM

Full disclosure: I’m an eager (and slightly tense) bride-to-be, so this post is mildly self-serving and inspired by my personal life. My lunch hours are spent researching ideas that will help give our guests an #eventexperience worthy of their time and money to travel and celebrate with us. Through countless hours thinking about my guests and ways in which to make them feel welcome and show them an amazing time, I realized the same thought and detail can (and should) be applied to a B-to-B event. After all, we all want to have memorable and happy experiences whether it’s breaking it down on a wedding dance floor or socializing with like-minded #professionals.

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Topics: Audience Engagement, Events, Event Planning, Event Management, F&B

7 Things to Consider Before Launching a Call for Speakers

Posted by Rachel Perry on Jan 5, 2018 3:09:34 PM

After spending a few years curating content for your event, it has gained traction to the point where people are vying for a spot on the agenda. Does this sound familiar? Nice work! Now that you’ve reached this important milestone, what should you do? You launch a Call for Speakers, of course.

A Call for Speakers (CFS) is an open invitation to your community to submit a proposal to speak at your event. This process is critical to ensuring your content measures up to attendee expectations. Therefore, it needs to be carefully planned and executed—a strategy most event planners are familiar with. In the spirit of being prepared, here are 7 things to think about before launching a CFS. 

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Topics: Events, Attendee Learning & Content

4 Tips for Managing Workloads When Traveling for Trade Shows and Events

Posted by D'Anna Hurley on Oct 4, 2017 11:00:00 AM

Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.  

According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."

We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.

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Topics: Trade Show Travel, Trade Shows, Events

5 Essential Tips for Working with Multi-Generational Teams

Posted by D'Anna Hurley on Aug 25, 2017 3:00:00 PM

Summer is quickly coming to an end and with that, college graduates are starting to face reality and are polishing their resumes in anticipation of applying for their first “real” jobs. It’s likely this group of millennials is eager and full of expectations as to what this first job out of college will look like (and yes, images of ping pong tables and weekly happy hours are likely dancing in their heads).

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Topics: Events, Trade Shows

Applying Interactive Learning to Your Exhibit Strategy

Posted by D'Anna Hurley on Apr 19, 2017 3:48:49 PM


Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company. 

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Topics: Audience Engagement, Events, Trade Shows, Trade Show Displays, Trade Show Exhibitor

From Football and Food to Entertaining Fans in Houston

Posted by D'Anna Hurley on Jan 31, 2017 2:46:58 PM

As an Atlanta transplant, I can’t help but feel more and more excited as we inch closer to #SB51 to watch the Falcons bring home a win. Rather than spend these last few days of work analyzing my football square picks or planning my party menu (okay, I will share just one recipe I’m making – and yes, it has bacon), I am trying to channel my enthusiasm into something well, productive.  

Aside from football fans seeking good food and Texas-sized fun, many #eventprofs and #tradeshowprofs are in Houston to entertain the masses with events and experiences like the NFL Experience Driven by Genesis at the George R. Brown Convention Center. With this in mind, below are some practical tips and some decadent recommendations for filling your bellies and your time.

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Topics: Events, Trade Shows, Trade Show Travel, Audience Engagement

6 Steps to Create an Engaging Panel Discussion

Posted by Rachel Perry on Nov 1, 2016 1:29:00 PM

Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth (or the desire) to prepare a solo presentation. A panel discussion can provide a wealth of information - but if not prepared well, it can become a major waste of time for your audience.

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Topics: Events, Attendee Learning & Content, Audience Engagement

Why Being a Millennial is Actually a Good Thing in Trade Shows

Posted by D'Anna Hurley on Jul 13, 2016 11:15:00 AM

Let’s face it, millennials sometimes get a bad rap - you and your peers get branded as entitled and narcissistic (ouch). Is it only okay if a fellow millennial mentions this? Sorry!

Okay, so to sway my narrative in a positive direction, let’s think of ourselves collectively as young professionals – better? Us young professionals (YPs for short) are contemporaries, cohorts even. Yes, I used the word “contemporaries”, which does age me, but stick with me on this one and I will prove to you how when it comes to trade shows, your generation may have a distinct advantage. I will show you how you can leverage your generation’s characteristics to be a great trade show or event manager and help your company succeed. I will even prove why you shouldn’t be afraid to post that selfie at your next trade show or event.

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Topics: Trade Shows, Events

Chicago - from Union Regulations to Bites Worth the Calories

Posted by D'Anna Hurley on May 6, 2016 9:00:12 AM

Looking at our Chicago trade show planning calendar, the months ahead look quite busy with shows like #ASCO and #NRAShow coming to the city. Chicago is no stranger to trade shows and events, and it has also seen many changes in recent years when it comes to working conditions and exhibitor rights. Many of the changes benefit the exhibitor, but talk about confusing!

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Topics: EAC, Events, Exhibitor Rules, I&D, Install and Dismantle, Trade Show Labor Management, Trade Shows, Union Rules and Regulations

Calling All Type As – Take a Breather

Posted by D'Anna Hurley on Apr 8, 2016 3:16:28 PM

You know who you are, and because of this you may not even be reading this post as you have a “To Do” list to attack before the weekend. But, in the off-chance you are scanning my prose with the promise that I may actually help make your life just a touch easier – welcome, fellow purists!

If you’re an event marketer, trade show manager, event planner or anything in between, you are probably Type A and you can move on to the next section.

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Topics: Trade Show Labor Management, Trade Shows, Events