Nth Degree Trade Show and Event Marketing Blog

Fear: Understanding its Presence and Power

Posted by Rob Lowe, President - Events on Sep 29, 2020 11:00:00 AM

 

Read More

Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, COVID-19

Virtual Event Measurement

Posted by Ian Mcgonnigal on Jul 21, 2020 12:00:00 PM

During this time, when virtual events have taken center stage, event professionals are starting to assess the impact of this change on their business and marketing opportunities. From the feedback I've received so far, virtual events have attracted larger audiences, but these audiences have been reluctant to engage with the content and each other. Also, while some virtual events require a lower investment than physical events, their impact on the pipeline, and ROI, appears limited – at least in the short term.

Read More

Topics: Events, Attendee Learning & Content, COVID-19

Additions and Adjustments We Anticipate in a post-COVID-19 Events Landscape

Posted by Jennifer Bannerman on Jul 14, 2020 12:00:00 PM

While the world is waiting to see what a post-COVID-19 landscape looks like, event planners are preparing for its impact. We’re creating new budgets for equipment and technology to allow for contactless encounters, rethinking food and beverage, and considering moving conferences to warm climates to take advantage of outdoor space.

Read More

Topics: Trade Shows, Events, Event Planning, COVID-19

Successfully Preparing Speakers for Virtual Events

Posted by Bree LaBollita, Director, Content and Learning Services on Jun 15, 2020 1:51:43 PM

A well-executed education program is the thread that unifies attendees at any conference. Nth Degree has a department dedicated to speaker and education management and we’re working hard to ensure success for both our clients and their audiences in the current climate. Let’s take a look at some of the ways we prepare speakers for a virtual event, and how it’s different from a face-to-face environment.

Read More

Topics: Events, Event Management, Event Planning

Learning in a Digital World

Posted by Bree LaBollita, Director, Content and Learning Services on Jun 8, 2020 3:15:09 PM

The shift from in-person learning to digital requires a different strategy and approach. Let’s take a look at some of the ways we’re approaching learning in a virtual setting and the tactics we’re brainstorming to keep the audience engaged.

Read More

Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning

The Hybrid Event Spectrum Concept

Posted by Bruce Porter, Executive Producer on Jun 1, 2020 11:30:00 AM

 

Read More

Topics: Events, Audience Engagement, Event Management, Event Planning, COVID-19

Leveraging Virtual Events to Build Your Audience

Posted by Matt Keowen on May 22, 2020 2:48:53 PM

Covid-19 has fundamentally changed how we conduct business, especially the business of events. Much of the industry made the shift to virtual almost immediately and that shift is expected to persist through the fall. Although the decisions to go online were swift, they weren’t easy for many companies. How will potential attendees react? What impact will this decision have on a brand? What skill sets do we need to deliver an engaging digital experience? Scary stuff. However, we have realized that, despite the challenges, Covid-19 has presented us with an amazing opportunity to build larger audiences for our programs than ever before.

Read More

Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19

Providing Safe and Healthy Environments for Future Conferences

Posted by Kristin Ludwick on May 19, 2020 9:40:08 AM

In the post-pandemic world, people will emerge from their homes and venture back out into society. They’ll visit friends, favorite stores, and re-opened restaurants, but will they step foot on an airplane? Will they buy concert tickets? Attend a conference? There’s no doubt our world will look different in the months or years to come. We may even get that extra elbow room on airplanes that we’ve longed for as modified social distancing becomes commonplace.

Read More

Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19

The New Normal: How Event Industry Suppliers Can Support Clients Now

Posted by Jesse Meyer on May 14, 2020 8:47:43 AM

A pandemic hit. Cities closed. Large gatherings were no longer allowed and every event across the nation was forced to cancel, postpone, or go online. As a result, event planners have had to take a step back and reevaluate what events will look like in the coming months and years. What is the right approach, or what steps can we take, to get events back on the calendar? How do we safeguard aspects of the event that were already in motion during the pre-pandemic planning period? Is this an opportunity to test new waters?

Read More

Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning

5 Ways to Nail a Virtual Event

Posted by Ian Mcgonnigal on May 12, 2020 9:09:07 AM

In a matter of weeks, our society has had to pivot from physical to virtual; we’ve been unexpectedly thrust into a world of new technology.  Our meetings, classes, family dinners, concerts, and game nights with our friends are now all virtual. We are living our lives at home, in front of a webcam with our families and roommates in close proximity.

Read More

Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19