Nth Degree Trade Show and Event Marketing and Management Blog

4 Tips for Managing Workloads When Traveling for Trade Shows and Events

Posted by D'Anna Hurley on Oct 4, 2017 11:00:00 AM

Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.  

According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."

We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.

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Topics: Trade Shows, Events, Trade Show Travel

5 Essential Tips for Working with Multi-Generational Teams

Posted by D'Anna Hurley on Aug 25, 2017 3:00:00 PM

Summer is quickly coming to an end and with that, college graduates are starting to face reality and are polishing their resumes in anticipation of applying for their first “real” jobs. It’s likely this group of millennials is eager and full of expectations as to what this first job out of college will look like (and yes, images of ping pong tables and weekly happy hours are likely dancing in their heads).

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Topics: Trade Shows, Events

Applying Interactive Learning to Your Exhibit Strategy

Posted by D'Anna Hurley on Apr 19, 2017 3:48:49 PM


Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company. 

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Topics: Trade Shows, Events, Trade Show Exhibitor, Trade Show Displays, Audience Engagement

From Football and Food to Entertaining Fans in Houston

Posted by D'Anna Hurley on Jan 31, 2017 2:46:58 PM

As an Atlanta transplant, I can’t help but feel more and more excited as we inch closer to #SB51 to watch the Falcons bring home a win. Rather than spend these last few days of work analyzing my football square picks or planning my party menu (okay, I will share just one recipe I’m making – and yes, it has bacon), I am trying to channel my enthusiasm into something well, productive.  

Aside from football fans seeking good food and Texas-sized fun, many #eventprofs and #tradeshowprofs are in Houston to entertain the masses with events and experiences like the NFL Experience Driven by Genesis at the George R. Brown Convention Center. With this in mind, below are some practical tips and some decadent recommendations for filling your bellies and your time.

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Topics: Trade Shows, Events, Trade Show Travel, Audience Engagement

6 Steps to Create an Engaging Panel Discussion

Posted by Rachel Perry on Nov 1, 2016 1:29:00 PM

Panels are a mainstay in any conference agenda. They give your audience the opportunity to hear a variety of perspectives in one session. They are also a great way to get influential speakers involved that might not have the bandwidth (or the desire) to prepare a solo presentation. A panel discussion can provide a wealth of information - but if not prepared well, it can become a major waste of time for your audience.

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Topics: Events, Attendee Learning & Content, Audience Engagement

Why Being a Millennial is Actually a Good Thing in Trade Shows

Posted by D'Anna Hurley on Jul 13, 2016 11:15:00 AM

Let’s face it, millennials sometimes get a bad rap - you and your peers get branded as entitled and narcissistic (ouch). Is it only okay if a fellow millennial mentions this? Sorry!

Okay, so to sway my narrative in a positive direction, let’s think of ourselves collectively as young professionals – better? Us young professionals (YPs for short) are contemporaries, cohorts even. Yes, I used the word “contemporaries”, which does age me, but stick with me on this one and I will prove to you how when it comes to trade shows, your generation may have a distinct advantage. I will show you how you can leverage your generation’s characteristics to be a great trade show or event manager and help your company succeed. I will even prove why you shouldn’t be afraid to post that selfie at your next trade show or event.

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Topics: Trade Shows, Events

Chicago - from Union Regulations to Bites Worth the Calories

Posted by D'Anna Hurley on May 6, 2016 9:00:12 AM

Looking at our Chicago trade show planning calendar, the months ahead look quite busy with shows like #ASCO and #NRAShow coming to the city. Chicago is no stranger to trade shows and events, and it has also seen many changes in recent years when it comes to working conditions and exhibitor rights. Many of the changes benefit the exhibitor, but talk about confusing!

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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, EAC, Install and Dismantle, Union Rules and Regulations, I&D, Events

Calling All Type As – Take a Breather

Posted by D'Anna Hurley on Apr 8, 2016 3:16:28 PM

You know who you are, and because of this you may not even be reading this post as you have a “To Do” list to attack before the weekend. But, in the off-chance you are scanning my prose with the promise that I may actually help make your life just a touch easier – welcome, fellow purists!

If you’re an event marketer, trade show manager, event planner or anything in between, you are probably Type A and you can move on to the next section.

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Topics: Trade Show Labor Management, Trade Shows, Events

5 Planning Tips for Your Next Automotive Consumer Event

Posted by D'Anna Hurley on Mar 9, 2016 3:37:36 PM

 

1. Clarify your objectives. How many times are events created just because we need to ‘make some noise’? Firstly, carefully craft your message, identify the intended target and ensure this will help achieve your ROI. Once these simple steps have been taken you can get your team behind the project and start planning for success. Many manufacturers are happy to just achieve some brand or model recognition for a new model, but many need to accurately measure a real translation to dealer footfall, test drives and ultimately sales to show genuine ROI. 

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Topics: Events

Orlando: Wish You Were Here

Posted by D'Anna Hurley on Jan 22, 2016 4:23:18 PM

Perhaps it is the impending “winter storm” here in Atlanta (otherwise known as an inch of snow), but this week I’ve been thinking about sunny Florida, specifically, Orlando. To many, Orlando is a place for magic, memories, thrills and well, sunburns. For us #eventprofs Orlando is one of the industry's busiest trade show and event markets. Translation – no roller coaster rides when we’re in Orlando.To that end, and because we love our friends, we asked our Orlando team to choose their favorite dining spots and watering holes so you have a few local spots to escape to after your trade show or event. We even included a couple resources we thought you might find useful too.
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Topics: Trade Shows, Events