Nth Degree Trade Show and Event Marketing and Management Blog

5 Planning Tips for Your Next Automotive Consumer Event

Posted by D'Anna Hurley on Mar 9, 2016 3:37:36 PM

 

1. Clarify your objectives. How many times are events created just because we need to ‘make some noise’? Firstly, carefully craft your message, identify the intended target and ensure this will help achieve your ROI. Once these simple steps have been taken you can get your team behind the project and start planning for success. Many manufacturers are happy to just achieve some brand or model recognition for a new model, but many need to accurately measure a real translation to dealer footfall, test drives and ultimately sales to show genuine ROI. 

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Topics: Events

Orlando: Wish You Were Here

Posted by D'Anna Hurley on Jan 22, 2016 4:23:18 PM

Perhaps it is the impending “winter storm” here in Atlanta (otherwise known as an inch of snow), but this week I’ve been thinking about sunny Florida, specifically, Orlando. To many, Orlando is a place for magic, memories, thrills and well, sunburns. For us #eventprofs Orlando is one of the industry's busiest trade show and event markets. Translation – no roller coaster rides when we’re in Orlando.To that end, and because we love our friends, we asked our Orlando team to choose their favorite dining spots and watering holes so you have a few local spots to escape to after your trade show or event. We even included a couple resources we thought you might find useful too.
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Topics: Trade Shows, Events

A Guide to Trade Show Union Rules and Regulations in Las Vegas

Posted by D'Anna Hurley on Jan 20, 2016 10:37:48 AM

The New Year speaks to fresh starts and you and your colleagues resolving to work smarter, spend more time with your family and generally better yourselves to achieve that elusive work/life balance your HR Department keeps talking about. In light of this, we’ve chosen to highlight the trade show union rules and regulations in one of the biggest trade show and event markets in the country – Vegas baby!

It’s January, so with mega shows like #CES2016 and #SHOTShow you are likely to be thrown into this mix of revolving trade shows, tourists and festivities. The information below should help you cut through the chaos and get the details you need for a great show and a good start to your new balanced lifestyle.

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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, EAC, Install and Dismantle, Union Rules and Regulations, I&D, Events