Nth Degree Trade Show and Event Marketing and Management Blog
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Inflation, soaring energy prices and the stress of exhibiting across the pond may leave some trade show managers feeling anxious, but with a little ingenuity and some advanced planning your trade show or trade fair experience in Europe will go smoothly. Norbert Hültenschmidt, Nth Degree’s European Manager, has zeroed in on the top 10 mistakes that trade show managers often make in Europe and, more importantly, how to avoid them during your next event.
Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.
But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.