Nth Degree Trade Show and Event Marketing and Management Blog

Exhibit, Eat, Repeat – 10 Las Vegas Restaurants for Trade Show Road Warriors

Posted by D'Anna Hurley on Sep 13, 2017 3:30:00 PM

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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Travel, Trade Show Exhibitor

10 Things to Consider When Budgeting Trade Show Display Installation & Dismantle (I&D)

Posted by D'Anna Hurley on Jun 8, 2017 2:34:37 PM

Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.

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Topics: Exhibitor Rules, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting

Applying Interactive Learning to Your Exhibit Strategy

Posted by D'Anna Hurley on Apr 19, 2017 3:48:49 PM


Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company. 

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Topics: Trade Shows, Events, Trade Show Exhibitor, Trade Show Displays, Audience Engagement

Top 10 Mistakes Trade Show Managers Make in Europe and How to Avoid Them

Posted by D'Anna Hurley on Dec 16, 2016 3:30:00 PM

Inflation, soaring energy prices and the stress of exhibiting across the pond may leave some trade show managers feeling anxious, but with a little ingenuity and some advanced planning your trade show or trade fair experience in Europe will go smoothly. Norbert Hültenschmidt, Nth Degree’s European Manager, has zeroed in on the top 10 mistakes that trade show managers often make in Europe and, more importantly, how to avoid them during your next event.

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Topics: Exhibitor Rules, Trade Shows, Trade Show Travel, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting

Trade Show Displays for the Time-Deficient Attendee

Posted by D'Anna Hurley on Oct 19, 2016 11:15:00 AM

My name is D’Anna and I am #obsessed with Outlook reminders. Not only do I rely on this helpful tool to stay on-task with my busy schedule, but I am constantly snoozing and rescheduling the reminders for other A-list items or when I’m sure I will have more time. Reminders to write this very post appeared 3 times before I got started!

My point is that as busy professionals, our time is so valuable and we are stretched thin. Trade show attendees are no different. Sure, they committed time and money to attend the trade show and maybe they even opened your pre-show email invite, but that doesn’t guarantee they will make their way to your booth once on site, or that they will absorb the message you have worked tirelessly to communicate to them.  

Below are 5 tips on ways to respect the time of the attendees that do make it to your booth, and how to extend your reach beyond your trade show display for further engagement.

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Topics: Trade Shows, Trade Show Growth, Trade Show Exhibitor, Trade Show Displays