If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!
Nth Degree Trade Show and Event Marketing and Management Blog
Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.
According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."
We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.
Summer is quickly coming to an end and with that, college graduates are starting to face reality and are polishing their resumes in anticipation of applying for their first “real” jobs. It’s likely this group of millennials is eager and full of expectations as to what this first job out of college will look like (and yes, images of ping pong tables and weekly happy hours are likely dancing in their heads).
Maybe it’s because #SFFS17 is around the corner or perhaps it’s just my love of food destinations, but NYC is calling to me this week. I also came across this list from Travel and Leisure with Phoenix, AZ as having the #1 pizza in the country based on reader votes. Really?
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company.
As an Atlanta transplant, I can’t help but feel more and more excited as we inch closer to #SB51 to watch the Falcons bring home a win. Rather than spend these last few days of work analyzing my football square picks or planning my party menu (okay, I will share just one recipe I’m making – and yes, it has bacon), I am trying to channel my enthusiasm into something well, productive.
Aside from football fans seeking good food and Texas-sized fun, many #eventprofs and #tradeshowprofs are in Houston to entertain the masses with events and experiences like the NFL Experience Driven by Genesis at the George R. Brown Convention Center. With this in mind, below are some practical tips and some decadent recommendations for filling your bellies and your time.
Inflation, soaring energy prices and the stress of exhibiting across the pond may leave some trade show managers feeling anxious, but with a little ingenuity and some advanced planning your trade show or trade fair experience in Europe will go smoothly. Norbert Hültenschmidt, Nth Degree’s European Manager, has zeroed in on the top 10 mistakes that trade show managers often make in Europe and, more importantly, how to avoid them during your next event.