Nth Degree Trade Show and Event Marketing Blog
Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting, Exhibit Design
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Topics: Exhibitor Rules, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting
Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.
But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.
Topics: Trade Shows, Install and Dismantle, I&D, Trade Show Budgeting