Nth Degree Trade Show and Event Marketing Blog
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.
But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.