Hi #TradeShowProfs. if you're in LA right now for #E32019 and need a great spot to grab a bite or wind down after a long day, check out our latest post to learn more about Industriel Urban Farm Cuisine near the LACC. Enjoy!
Nth Degree Trade Show and Event Marketing Blog
Topics: Trade Shows, Trade Show Travel, Trade Show Exhibitor
If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!
Topics: Trade Shows, Trade Show Exhibitor, Trade Show Displays, Attendee Learning & Content, Audience Engagement
Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting, Exhibit Design
Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Travel, Trade Show Exhibitor
Trade Show labor is always one of those budget line items that requires some thinking – location, move-in schedule, and so many factors impact the cost that it requires some homework each time you do a show. That is where your Exhibitor Appointed Contractor (EAC) like Nth Degree can guide you. And, if you truly want to maximize this portion of your budget and come out being a brilliant budgeter, there are some insights we can offer in this area.
Topics: Exhibitor Rules, Trade Shows, Install and Dismantle, Union Rules and Regulations, I&D, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting
Do you remember sitting in class as a student and fighting the urge to close your eyes as your teacher or professor droned on through his or her lecture for the day? A similar feeling may wash over your exhibit attendees if you’re not careful. Between countless one-sided product demonstrations and sales-tinged conversations with booth staff, attendees often leave the show floor without absorbing your key message or worse, they leave not wanting to engage further with your company.
Topics: Trade Shows, Events, Trade Show Exhibitor, Trade Show Displays, Audience Engagement
My name is D’Anna and I am #obsessed with Outlook reminders. Not only do I rely on this helpful tool to stay on-task with my busy schedule, but I am constantly snoozing and rescheduling the reminders for other A-list items or when I’m sure I will have more time. Reminders to write this very post appeared 3 times before I got started!
My point is that as busy professionals, our time is so valuable and we are stretched thin. Trade show attendees are no different. Sure, they committed time and money to attend the trade show and maybe they even opened your pre-show email invite, but that doesn’t guarantee they will make their way to your booth once on site, or that they will absorb the message you have worked tirelessly to communicate to them.
Below are 5 tips on ways to respect the time of the attendees that do make it to your booth, and how to extend your reach beyond your trade show display for further engagement.
Topics: Trade Shows, Trade Show Growth, Trade Show Exhibitor, Trade Show Displays