Nth Degree Trade Show and Event Marketing Blog

2021 Events: Uncertainty and Changing Expectations

Posted by Rob Lowe, President - Events on Apr 26, 2021 11:00:00 AM

The one thing everyone seems to agree upon regarding 2020 is that no one saw it coming. Whether 2020 brought on successes or failures, business growth or hardship, health or sickness, inner peace or strife—one thing is for certain—the world has changed dramatically, and our industry along with it. But the question I pose to this new reality is how long will this change hold, and will the elements of change be necessary? Will we truly learn from this experience and use this knowledge to drive our industry forward? Or will we rush back as quickly as possible to the way things were before, in our basic human quest for normalcy? We should consider these questions as we continue into 2021 towards 2022 and beyond.

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Topics: Events, COVID-19

Fear: Understanding its Presence and Power

Posted by Rob Lowe, President - Events on Sep 29, 2020 11:00:00 AM


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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, COVID-19

Creating Connections through Smaller Events

Posted by Lisa Ramsey, Vice President - Client Services on Jul 28, 2020 12:00:00 PM

Many of us thought that by now things would slowly be getting back to normal. Unfortunately, we are still seeing COVID-19 make its rounds throughout the U.S., which means events will most likely be substantially affected for the remainder of the year.

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Topics: Attendee Learning & Content, Audience Engagement, Event Management, COVID-19

Virtual Event Measurement

Posted by Ian Mcgonnigal on Jul 21, 2020 12:00:00 PM

During this time, when virtual events have taken center stage, event professionals are starting to assess the impact of this change on their business and marketing opportunities. From the feedback I've received so far, virtual events have attracted larger audiences, but these audiences have been reluctant to engage with the content and each other. Also, while some virtual events require a lower investment than physical events, their impact on the pipeline, and ROI, appears limited – at least in the short term.

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Topics: Events, Attendee Learning & Content, COVID-19

Additions and Adjustments We Anticipate in a post-COVID-19 Events Landscape

Posted by Jennifer Bannerman on Jul 14, 2020 12:00:00 PM

While the world is waiting to see what a post-COVID-19 landscape looks like, event planners are preparing for its impact. We’re creating new budgets for equipment and technology to allow for contactless encounters, rethinking food and beverage, and considering moving conferences to warm climates to take advantage of outdoor space.

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Topics: Trade Shows, Events, Event Planning, COVID-19

What is an Exhibitor Advisory Board and Why Is It Important in Today’s Event Landscape?

Posted by Karen Daniele on Jul 9, 2020 12:00:00 PM

When conferences transition to virtual events, what happens to the sponsors and exhibitors? They are still a critical part of the event’s ecosystem but now have an uncertain role in the new format. Many of our clients have long-standing relationships with sponsors and exhibitors who know the event just as well as the people planning it.

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10 Technical Considerations for Virtual Events

Posted by Hayley Lam, Technical Implementation Specialist on Jun 24, 2020 1:36:45 PM

Virtual events are currently becoming the way of the world during the challenging times of COVID-19. The information overload created by the quick shift to virtual can make the process challenging. How do you find the right provider to fit your needs and deliver a seamless experience?

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Successfully Preparing Speakers for Virtual Events

Posted by Bree LaBollita, Director, Content and Learning Services on Jun 15, 2020 1:51:43 PM

A well-executed education program is the thread that unifies attendees at any conference. Nth Degree has a department dedicated to speaker and education management and we’re working hard to ensure success for both our clients and their audiences in the current climate. Let’s take a look at some of the ways we prepare speakers for a virtual event, and how it’s different from a face-to-face environment.

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Topics: Events, Event Management, Event Planning

Learning in a Digital World

Posted by Bree LaBollita, Director, Content and Learning Services on Jun 8, 2020 3:15:09 PM

The shift from in-person learning to digital requires a different strategy and approach. Let’s take a look at some of the ways we’re approaching learning in a virtual setting and the tactics we’re brainstorming to keep the audience engaged.

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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning

Looking Past Coronavirus: Anticipating Show Changes and Planning During Uncertainty

Posted by Elise Simons, Director of Marketing Communications on Jun 2, 2020 8:00:00 AM

Like you, I’ve read dozens of articles about what changes will be made to enable large shows to return – temperature checks, rapid testing, cleaning procedures, social distancing rules, etc. But I haven’t heard anyone talking about the impact of these changes on exhibiting companies. 

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