Nth Degree Trade Show and Event Marketing Blog

Rob Lowe, President - Events

Recent Posts

2021 Events: Uncertainty and Changing Expectations

Posted by Rob Lowe, President - Events on Apr 26, 2021 11:00:00 AM

The one thing everyone seems to agree upon regarding 2020 is that no one saw it coming. Whether 2020 brought on successes or failures, business growth or hardship, health or sickness, inner peace or strife—one thing is for certain—the world has changed dramatically, and our industry along with it. But the question I pose to this new reality is how long will this change hold, and will the elements of change be necessary? Will we truly learn from this experience and use this knowledge to drive our industry forward? Or will we rush back as quickly as possible to the way things were before, in our basic human quest for normalcy? We should consider these questions as we continue into 2021 towards 2022 and beyond.

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Topics: Events, COVID-19

Fear: Understanding its Presence and Power

Posted by Rob Lowe, President - Events on Sep 29, 2020 11:00:00 AM


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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, COVID-19