Nth Degree Trade Show and Event Marketing Blog
Fear: Understanding its Presence and Power
Posted by
Rob Lowe, President - Events on Sep 29, 2020 11:00:00 AM
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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, COVID-19
Creating Connections through Smaller Events
Posted by
Lisa Ramsey, Vice President - Client Services on Jul 28, 2020 12:00:00 PM
Many of us thought that by now things would slowly be getting back to normal. Unfortunately, we are still seeing COVID-19 make its rounds throughout the U.S., which means events will most likely be substantially affected for the remainder of the year.
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Topics: Attendee Learning & Content, Audience Engagement, Event Management, COVID-19
Learning in a Digital World
Posted by
Bree LaBollita, Director, Content and Learning Services on Jun 8, 2020 3:15:09 PM
The shift from in-person learning to digital requires a different strategy and approach. Let’s take a look at some of the ways we’re approaching learning in a virtual setting and the tactics we’re brainstorming to keep the audience engaged.
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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning
The Hybrid Event Spectrum Concept
Posted by
Bruce Porter, Executive Producer on Jun 1, 2020 11:30:00 AM
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Topics: Events, Audience Engagement, Event Management, Event Planning, COVID-19
We’re living in extraordinary times. No roadmap. No contingency plan. I think we can all agree that the changes are uncomfortable and have disrupted the natural flow of our everyday lives. For those of us in the events industry, this is more than a disruption — it’s an upheaval of our businesses and plans we’ve been working on for months. As we scramble to get creative and come up with new ideas to ensure success for our clients, we’re also wondering if this is this the new normal. Are live events going to be a thing of the past? I don’t think so; in fact, I think they will evolve into something even better than before.
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Topics: Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19
Covid-19 has fundamentally changed how we conduct business, especially the business of events. Much of the industry made the shift to virtual almost immediately and that shift is expected to persist through the fall. Although the decisions to go online were swift, they weren’t easy for many companies. How will potential attendees react? What impact will this decision have on a brand? What skill sets do we need to deliver an engaging digital experience? Scary stuff. However, we have realized that, despite the challenges, Covid-19 has presented us with an amazing opportunity to build larger audiences for our programs than ever before.
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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19
Providing Safe and Healthy Environments for Future Conferences
Posted by
Kristin Ludwick on May 19, 2020 9:40:08 AM
In the post-pandemic world, people will emerge from their homes and venture back out into society. They’ll visit friends, favorite stores, and re-opened restaurants, but will they step foot on an airplane? Will they buy concert tickets? Attend a conference? There’s no doubt our world will look different in the months or years to come. We may even get that extra elbow room on airplanes that we’ve longed for as modified social distancing becomes commonplace.
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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19
The New Normal: How Event Industry Suppliers Can Support Clients Now
Posted by
Jesse Meyer on May 14, 2020 8:47:43 AM
A pandemic hit. Cities closed. Large gatherings were no longer allowed and every event across the nation was forced to cancel, postpone, or go online. As a result, event planners have had to take a step back and reevaluate what events will look like in the coming months and years. What is the right approach, or what steps can we take, to get events back on the calendar? How do we safeguard aspects of the event that were already in motion during the pre-pandemic planning period? Is this an opportunity to test new waters?
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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning
In a matter of weeks, our society has had to pivot from physical to virtual; we’ve been unexpectedly thrust into a world of new technology. Our meetings, classes, family dinners, concerts, and game nights with our friends are now all virtual. We are living our lives at home, in front of a webcam with our families and roommates in close proximity.
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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19
Wait, What Just Happened? How Event Value Propositions are Changing Due to Covid-19
Posted by
Robert Lowe on May 7, 2020 2:45:03 PM
COVID-19 caught the world by surprise, forcing countries to close down industry, severely limit travel, and make a host of changes they never could have foreseen. These choices will be studied, second-guessed, and scrutinized for many years. We may never see a clear picture on which decisions were incontestably correct and which were undeniably wrong. But there is one reaction, specifically in the B2B events world, that I think needs to be reviewed now, before it is too late.
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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19
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