COVID-19 caught the world by surprise, forcing countries to close down industry, severely limit travel, and make a host of changes they never could have foreseen. These choices will be studied, second-guessed, and scrutinized for many years. We may never see a clear picture on which decisions were incontestably correct and which were undeniably wrong. But there is one reaction, specifically in the B2B events world, that I think needs to be reviewed now, before it is too late.
Nth Degree Trade Show and Event Marketing Blog
Robert Lowe
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Wait, What Just Happened? How Event Value Propositions are Changing Due to Covid-19
Posted by
Robert Lowe on May 7, 2020 2:45:03 PM
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Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning, COVID-19
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