Nth Degree Trade Show and Event Marketing Blog

Additions and Adjustments We Anticipate in a post-COVID-19 Events Landscape

Posted by Jennifer Bannerman on Jul 14, 2020 12:00:00 PM

While the world is waiting to see what a post-COVID-19 landscape looks like, event planners are preparing for its impact. We’re creating new budgets for equipment and technology to allow for contactless encounters, rethinking food and beverage, and considering moving conferences to warm climates to take advantage of outdoor space.

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Topics: Trade Shows, Events, Event Planning, COVID-19

Leveraging Virtual Events to Build Your Audience

Posted by Matt Keowen on May 22, 2020 2:48:53 PM

Covid-19 has fundamentally changed how we conduct business, especially the business of events. Much of the industry made the shift to virtual almost immediately and that shift is expected to persist through the fall. Although the decisions to go online were swift, they weren’t easy for many companies. How will potential attendees react? What impact will this decision have on a brand? What skill sets do we need to deliver an engaging digital experience? Scary stuff. However, we have realized that, despite the challenges, Covid-19 has presented us with an amazing opportunity to build larger audiences for our programs than ever before.

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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19

Providing Safe and Healthy Environments for Future Conferences

Posted by Kristin Ludwick on May 19, 2020 9:40:08 AM

In the post-pandemic world, people will emerge from their homes and venture back out into society. They’ll visit friends, favorite stores, and re-opened restaurants, but will they step foot on an airplane? Will they buy concert tickets? Attend a conference? There’s no doubt our world will look different in the months or years to come. We may even get that extra elbow room on airplanes that we’ve longed for as modified social distancing becomes commonplace.

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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19

The New Normal: How Event Industry Suppliers Can Support Clients Now

Posted by Jesse Meyer on May 14, 2020 8:47:43 AM

A pandemic hit. Cities closed. Large gatherings were no longer allowed and every event across the nation was forced to cancel, postpone, or go online. As a result, event planners have had to take a step back and reevaluate what events will look like in the coming months and years. What is the right approach, or what steps can we take, to get events back on the calendar? How do we safeguard aspects of the event that were already in motion during the pre-pandemic planning period? Is this an opportunity to test new waters?

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Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning

How Social Media Can Take Your Event to the Nth Degree

Posted by Allessandra Reuben on Jul 24, 2019 3:45:00 PM

Social media is the means to the end of broadcasting the most exclusive and exciting aspects of your life. Curating those highly-coveted and picture-perfect events are what we are in the business of doing. Social media can help you take your event to the next level – for your customers and attendees alike.

Social media is the newest way to see and be seen. If you’re at an exciting event, you want everyone to know you are. If you aren’t there, then you’re living vicariously through everyone who is.

So, how do you take your next event from amazing in real-time to equally as amazing online?

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Topics: Trade Shows, Events, Trade Show Displays, Audience Engagement, Event Planning

7 Simple Tips for Tackling Unhealthy Travel Habits

Posted by Allessandra Reuben on Jul 10, 2019 11:53:52 AM

We all know how hard maintaining a healthy lifestyle can be (Hello, UberEats!). Throw long travel days and multiple days on the road into the mix, and any health routine goes out the window.

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Topics: Trade Shows, Events, Trade Show Travel

Live at #E32019 - Wind Down at a Great Local Spot

Posted by D'Anna Hurley on Jun 11, 2019 8:58:36 PM

Hi #TradeShowProfs. if you're in LA right now for #E32019 and need a great spot to grab a bite or wind down after a long day, check out our latest post to learn more about Industriel Urban Farm Cuisine near the LACC. Enjoy!

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Topics: Trade Shows, Trade Show Travel, Trade Show Exhibitor

4 Potential In-Booth Activity Pitfalls and How to Avoid Them

Posted by D'Anna Hurley on Mar 1, 2019 10:47:00 AM

If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!

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Topics: Trade Shows, Trade Show Exhibitor, Trade Show Displays, Attendee Learning & Content, Audience Engagement

5 Questions Tradeshow Exhibitors Should Ponder for Annual Planning (Industry Specific)

Posted by D'Anna Hurley on Dec 5, 2018 10:21:43 AM


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Topics: Exhibitor Rules, Trade Shows, Union Rules and Regulations, Trade Show Exhibitor, Trade Show Displays, Trade Show Budgeting, Exhibit Design

4 Tips for Managing Workloads When Traveling for Trade Shows and Events

Posted by D'Anna Hurley on Oct 4, 2017 11:00:00 AM

Between airports, convention centers and hotel restaurants, there isn’t much time for dealing with the home office when traveling for work.  

According to the study, "Traveler Friction: Insights from U.S. Road Warriors," conducted by MMGY Global, 42% of road warrior respondents said they "find it hard to keep up with my workload while traveling."

We surveyed some of our most consistent road warriors on our client services team and the sentiment was much the same, but they helped give us some tips for managing the ever-increasing workloads and the mountain of emails streaming in to their devices at all hours.

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Topics: Trade Shows, Events, Trade Show Travel