Nth Degree Trade Show and Event Marketing Blog

Matt Keowen

Recent Posts

Leveraging Virtual Events to Build Your Audience

Posted by Matt Keowen on May 22, 2020 2:48:53 PM

Covid-19 has fundamentally changed how we conduct business, especially the business of events. Much of the industry made the shift to virtual almost immediately and that shift is expected to persist through the fall. Although the decisions to go online were swift, they weren’t easy for many companies. How will potential attendees react? What impact will this decision have on a brand? What skill sets do we need to deliver an engaging digital experience? Scary stuff. However, we have realized that, despite the challenges, Covid-19 has presented us with an amazing opportunity to build larger audiences for our programs than ever before.

Read More

Topics: Trade Shows, Events, Audience Engagement, Event Management, Event Planning, COVID-19