Nth Degree Trade Show and Event Marketing Blog
Fear: Understanding its Presence and Power
Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, COVID-19
Creating Connections through Smaller Events
Many of us thought that by now things would slowly be getting back to normal. Unfortunately, we are still seeing COVID-19 make its rounds throughout the U.S., which means events will most likely be substantially affected for the remainder of the year.
Topics: Attendee Learning & Content, Audience Engagement, Event Management, COVID-19
During this time, when virtual events have taken center stage, event professionals are starting to assess the impact of this change on their business and marketing opportunities. From the feedback I've received so far, virtual events have attracted larger audiences, but these audiences have been reluctant to engage with the content and each other. Also, while some virtual events require a lower investment than physical events, their impact on the pipeline, and ROI, appears limited – at least in the short term.
Topics: Events, Attendee Learning & Content, COVID-19
Additions and Adjustments We Anticipate in a post-COVID-19 Events Landscape
While the world is waiting to see what a post-COVID-19 landscape looks like, event planners are preparing for its impact. We’re creating new budgets for equipment and technology to allow for contactless encounters, rethinking food and beverage, and considering moving conferences to warm climates to take advantage of outdoor space.
Topics: Trade Shows, Events, Event Planning, COVID-19
What is an Exhibitor Advisory Board and Why Is It Important in Today’s Event Landscape?
When conferences transition to virtual events, what happens to the sponsors and exhibitors? They are still a critical part of the event’s ecosystem but now have an uncertain role in the new format. Many of our clients have long-standing relationships with sponsors and exhibitors who know the event just as well as the people planning it.
10 Technical Considerations for Virtual Events
Virtual events are currently becoming the way of the world during the challenging times of COVID-19. The information overload created by the quick shift to virtual can make the process challenging. How do you find the right provider to fit your needs and deliver a seamless experience?
Successfully Preparing Speakers for Virtual Events
A well-executed education program is the thread that unifies attendees at any conference. Nth Degree has a department dedicated to speaker and education management and we’re working hard to ensure success for both our clients and their audiences in the current climate. Let’s take a look at some of the ways we prepare speakers for a virtual event, and how it’s different from a face-to-face environment.
Topics: Events, Event Management, Event Planning
Learning in a Digital World
The shift from in-person learning to digital requires a different strategy and approach. Let’s take a look at some of the ways we’re approaching learning in a virtual setting and the tactics we’re brainstorming to keep the audience engaged.
Topics: Events, Attendee Learning & Content, Audience Engagement, Event Management, Event Planning
Looking Past Coronavirus: Anticipating Show Changes and Planning During Uncertainty
Like you, I’ve read dozens of articles about what changes will be made to enable large shows to return – temperature checks, rapid testing, cleaning procedures, social distancing rules, etc. But I haven’t heard anyone talking about the impact of these changes on exhibiting companies.
The Hybrid Event Spectrum Concept
Topics: Events, Audience Engagement, Event Management, Event Planning, COVID-19