Nth Degree Trade Show and Event Marketing and Management Blog

Trade Show Displays for the Time-Deficient Attendee

Posted by D'Anna Hurley on Oct 19, 2016 11:15:00 AM

My name is D’Anna and I am #obsessed with Outlook reminders. Not only do I rely on this helpful tool to stay on-task with my busy schedule, but I am constantly snoozing and rescheduling the reminders for other A-list items or when I’m sure I will have more time. Reminders to write this very post appeared 3 times before I got started!

My point is that as busy professionals, our time is so valuable and we are stretched thin. Trade show attendees are no different. Sure, they committed time and money to attend the trade show and maybe they even opened your pre-show email invite, but that doesn’t guarantee they will make their way to your booth once on site, or that they will absorb the message you have worked tirelessly to communicate to them.  

Below are 5 tips on ways to respect the time of the attendees that do make it to your booth, and how to extend your reach beyond your trade show display for further engagement.

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Topics: Trade Shows, Trade Show Growth, Trade Show Exhibitor, Trade Show Displays

Southern California: Trade Show Growth, Foodies and Palm Trees

Posted by D'Anna Hurley on Sep 26, 2016 3:03:37 PM


Southern California has grown into a huge trade show and convention market with trade shows like E3 Expo and Natural Products Expo West drawing in huge crowds. In fact, Southern California hosts 21 of the top 250 US trade shows and conventions according to TSNNs annual list that ranks trade shows based on net square footage. That is nearly 9% of all the shows on the list. As a trade show exhibitor or industry veteran, this is likely not groundbreaking news, but at Nth Degree, we’ve seen our work grow more and more each year in this market so it’s worth paying attention to.

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Topics: Trade Show Labor Management, Trade Show Travel, Trade Show Growth

Trade Show Budgeting and ROI Resources with Help from My Left-Brained Colleagues

Posted by D'Anna Hurley on Sep 9, 2016 3:30:00 PM


Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.

But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.

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Topics: Trade Shows, Install and Dismantle, I&D, Trade Show Budgeting

Exhibiting AND Eating Through Boston

Posted by D'Anna Hurley on Jul 28, 2016 10:01:47 AM

As part of the #tradeshowprofs club, I would like to say that my comprehension of exhibitor rules and regulations in the great city of Boston is on point – it’s not. I would fail this test. Luckily, I have
Nth Degree’s Boston trade show services team to keep me in check and help me share this knowledge with you fine folks. Things I do know: your trade show booth is a precious asset; you’ve spent months working with trade show vendors, your exhibit designer and the show association; you really, really don’t want anything to go wrong.

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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, EAC, Install and Dismantle, Union Rules and Regulations, I&D

Why Being a Millennial is Actually a Good Thing in Trade Shows

Posted by D'Anna Hurley on Jul 13, 2016 11:15:00 AM

Let’s face it, millennials sometimes get a bad rap - you and your peers get branded as entitled and narcissistic (ouch). Is it only okay if a fellow millennial mentions this? Sorry!

Okay, so to sway my narrative in a positive direction, let’s think of ourselves collectively as young professionals – better? Us young professionals (YPs for short) are contemporaries, cohorts even. Yes, I used the word “contemporaries”, which does age me, but stick with me on this one and I will prove to you how when it comes to trade shows, your generation may have a distinct advantage. I will show you how you can leverage your generation’s characteristics to be a great trade show or event manager and help your company succeed. I will even prove why you shouldn’t be afraid to post that selfie at your next trade show or event.

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Topics: Trade Shows, Events

Chicago - from Union Regulations to Bites Worth the Calories

Posted by D'Anna Hurley on May 6, 2016 9:00:12 AM

Looking at our Chicago trade show planning calendar, the months ahead look quite busy with shows like #ASCO and #NRAShow coming to the city. Chicago is no stranger to trade shows and events, and it has also seen many changes in recent years when it comes to working conditions and exhibitor rights. Many of the changes benefit the exhibitor, but talk about confusing!

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Topics: Exhibitor Rules, Trade Show Labor Management, Trade Shows, EAC, Install and Dismantle, Union Rules and Regulations, I&D, Events

Calling All Type As – Take a Breather

Posted by D'Anna Hurley on Apr 8, 2016 3:16:28 PM

You know who you are, and because of this you may not even be reading this post as you have a “To Do” list to attack before the weekend. But, in the off-chance you are scanning my prose with the promise that I may actually help make your life just a touch easier – welcome, fellow purists!

If you’re an event marketer, trade show manager, event planner or anything in between, you are probably Type A and you can move on to the next section.

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Topics: Trade Show Labor Management, Trade Shows, Events

5 Planning Tips for Your Next Automotive Consumer Event

Posted by Roger Ormisher on Mar 9, 2016 3:37:36 PM


1. Clarify your objectives. How many times are events created just because we need to ‘make some noise’? Firstly, carefully craft your message, identify the intended target and ensure this will help achieve your ROI. Once these simple steps have been taken you can get your team behind the project and start planning for success. Many manufacturers are happy to just achieve some brand or model recognition for a new model, but many need to accurately measure a real translation to dealer footfall, test drives and ultimately sales to show genuine ROI. 

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Topics: Events

Trade Show Management FAQ with Atlanta Labor Operations Manager, Mike Beske

Posted by D'Anna Hurley on Feb 16, 2016 2:19:46 PM


Working in the trade show industry is not for the faint of heart. It is for the innovative, the driven, the passionate, the energetic…the road warrior. And when you travel from city to city or rather, from airport to [insert trade show or event venue here] and back to the airport, you sometimes need a break from your trade show management duties to have some fun. You also need support from people with local know-how and a shared passion for the industry.

With that in mind, I connected with our City Manager in Atlanta, Mike Beske, to talk about the common questions he gets from clients and how he responds. He’s worked with trade show management and event management pros since 1982. His accomplished career in the industry, coupled with his southern hospitality was the perfect recipe for a great Q&A below. If you’ve ever been to the South, you know we love a good chat - enjoy!

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Topics: Trade Show Labor Management, Trade Shows, Install and Dismantle, I&D

Orlando: Wish You Were Here

Posted by D'Anna Hurley on Jan 22, 2016 4:23:18 PM

Perhaps it is the impending “winter storm” here in Atlanta (otherwise known as an inch of snow), but this week I’ve been thinking about sunny Florida, specifically, Orlando. To many, Orlando is a place for magic, memories, thrills and well, sunburns. For us #eventprofs Orlando is one of the industry's busiest trade show and event markets. Translation – no roller coaster rides when we’re in Orlando.To that end, and because we love our friends, we asked our Orlando team to choose their favorite dining spots and watering holes so you have a few local spots to escape to after your trade show or event. We even included a couple resources we thought you might find useful too.
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Topics: Trade Shows, Events