Exhibiting in a trade show or planning an event is an investment, and understanding what goes into it from a financial standpoint is crucial to managing your expectations and proving your ROI. According to CEIR’s report, The Marketing Spend Decision, the average spend per exhibition in 2014 was $20,000.
But where does that $20,000 go? How the Exhibit Dollar is Spent, a study on trade show exhibit spend also conducted by CEIR, defines the percentage breakdown of average exhibitor spending by expense category based on survey responses from 641 business-to-business exhibitors. See our trade show exhibit spend infographic below derived from this study to understand how the average trade show budget is spent.